Point of Sale (POS)

If you want to encourage impulse purchases in your store, or highlight popular, seasonal products, the best way to do this is with point of sale (POS). POS is effective when placed in key areas around a store. For example, a common place for POS is at the checkout as customers often see these smaller ‘nice-to-have’ products and put them into their basket.

POS for Garden Centres

Whether it’s plants, tools, gloves or general accessories, garden centres are usually filled with products, and identifying different products and product types is important. For example, when summer products like hosepipes and lawn care start to hit the shelves, having branded POS stands is a great way to draw attention to a popular, seasonal product range.

POS for Retail

When POS is mentioned, many people immediately think of retail. This is no surprise as it is the most common place to see it. For example, chewing gum, crisps, chocolate and other similar items are often placed in front of the till in branded POS stands to encourage impulse purchases from customers. However, POS doesn’t have to be limited to items on the till or impulse purchases, as retail stores can place POS throughout their shops to encourage purchases in different sections. An example would be in a shoe store. Putting school shoes on a branded POS stand makes sense in July and August as the demand is typically much higher at this time of year.

POS for Hardware & DIY Stores

Hardware and DIY stores benefit from POS in the same way a general retail store or garden centre would. They generally have a wide range of stock, so making new, seasonal or popular products stand out is lucrative for these stores. For instance, when winter products such as draught exclusion and screen wash hit the shelves, these are popular, seasonal products that hardware and DIY stores will want to promote, so POS is a great way to highlight these products.