The visual representation of your store is crucial. What makes you stand out in a competitive industry? On first impressions, it’s your signage! Not only is signage important for your branding, but it’s also a vital part of the customer experience and helping them find their way around your store.

Branding & Aesthetics

Consistent use of your brand colours, logos and typefaces creates a strong identity across your store. Whether you’re a local DIY store or a national hardware store, you need to stand out and be instantly recognised. If we simply say ‘orange,’ you know exactly who we’re talking about regarding DIY stores! That’s the power of signage and branding.

Wayfinding

Hardware and DIY stores are often large buildings with thousands of products on sale. This makes it difficult to find what you need, especially if you don’t have signage! Wayfinding signs are perfect for directing customers through your store, even if you’re a smaller shop. You can direct customers to new promotions, different ranges and places like the checkout and exits.

Customer Experience

Shopping in a hardware or DIY store doesn’t have to feel boring. Quality signage and graphics add to the customer experience and create an atmosphere that reflects your company’s values. Imagine you release a brand-new summer range and install fresh interior wall graphics to showcase the products. Imagine your new winter range has a fresh point of sale stand. All of this adds up and enhances the customer experience and atmosphere as they walk through your store.

Types of Signage and Graphics for Hardware and DIY Stores

Commercial buildings such as hardware and DIY stores require signage and graphics to boost visibility and provide valuable information to visitors. In addition, interior signage and graphics help promote a positive culture and enhance the customer experience.

Exterior Building Signage

Exterior building signage is the best way to increase the visibility of your business. It reflects your values and helps you stand out against the competition. You only get one chance to make a first impression, and signage is the first form of sales and marketing that many customers will experience from you.

Interior Wall Graphics

Whether you’re promoting a new range, seasonal products, or want to freshen up an existing product line, interior wall graphics are a great way to add personality to your store. Well-designed, quality wall graphics add to the store’s ambience and invite people to look at your products while reinforcing your brand’s identity.

Monoliths

An ideal solution for displaying your branding above a fence or anywhere the line of sight is blocked. If you want to promote your store to people passing by, this is the way to do it. One famous example of this is the McDonalds ‘M’. The golden arches are instantly recognisable and visible before you see the restaurant. You can do the same for your hardware or DIY store with a stand-out monolith.

Point of Sale

If you want to attract customers to a certain range, there’s no better choice than a striking point of sale display. Custom-made to your requirements, these displays are perfect for new launches and boosting impulse purchases in prime locations such as the checkout area.

Floor Graphics

Guide customers around your store with floor graphics. Large stores can often be overwhelming, and floor graphics can help customers locate different sections, like hardware, decorating, or tools. Floor graphics are also a fantastic option for hardware and DIY stores to promote ongoing sales, discounts or new products directly on the floor. Overall, floor graphics are a great way to grab attention and enhance the customer experience.

Wayfinding

Customers may find it hard to navigate your store without wayfinding signage. Hardware and DIY stores typically have thousands of products on sale, so navigating customers around the different areas with clear, stand-out wayfinding signs is the perfect way to enhance the customer experience.